About the Brand

At Gaming Upgraded, we believe everyone brings their own style to the table—literally.

We started with one goal: to create things we couldn’t find anywhere else.

Back in 2020, what began as a creative outlet during the pandemic quickly evolved into something more. At game nights and conventions, we noticed the same thing over and over—merch designed for men, bold and loud, or worse… boring.

Where were the pretty things for board gamers?

Where was the subtle nod, the feminine flair, the clever wink to those of us who adore meeples and florals?

So we made them ourselves. First for us. Then for our friends. Now for every gamer who’s ever wanted to wear their nerd badge with confidence and cuteness.

Our customers are passionate, playful women of all ages—moms, gamers, bookworms, TV bingers, convention-goers, and community-builders. They're into subtle humor, quality materials, soft tees, nerdy references, and feeling great in what they wear. Whether it’s a dainty meeple earring or a shirt that makes someone laugh at a glance, every piece we design is about connection, personality, and joy.

We believe in:

• Body inclusivity (sizes up to 5X, clip-ons, sensitive ear options)
• Ethical production (sweatshop-free, USA-made apparel)
• Handmade detail (our earrings and accessories are crafted with care)
• Comfort and confidence (you should look and feel amazing)
• Subtle nerdiness (because sometimes the quietest designs speak the loudest)

But Gaming Upgraded isn’t just about what you wear.
It’s about belonging.
It’s about showing up at the table and feeling seen.
It’s about creating friendships, sharing laughs, and building a community of women who lift each other up while rolling the dice.
This is where cute meets clever.
Where style meets strategy.
Where every gamer girl finally gets her turn.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.